■COTTON HAWAIIAN SHIRT “SUCK EM UP!”
This is the 2026 model from the “Duke Kahanamoku” series, which honors the illustrious achievements and legendary legacy of Duke Kahanamoku, Hawaii’s hero and legendary waterman.
An Olympic gold medalist in swimming who helped establish surfing as a sport, he dedicated himself to raising Hawaii’s profile after retiring from competition by promoting the aloha shirt.
The Duke Kahanamoku series is designed and produced by Toyo Enterprises, the company behind the Hawaiian shirt brand “Sun Surf,” under an official license from Duke Kahanamoku USA. It embodies the Hawaiian culture that Duke himself helped spread worldwide.
As a traditional aloha shirt brand bearing his name, it enjoys immense popularity.
■ A Classic Design That Captivates Many Fans
This “SUCK EM UP!” pattern is a popular design that has been released in various color combinations throughout the vintage era.
The fact that it existed not only as an open-collar shirt like this model but also as a pullover style indicates that it enjoyed strong support even back then.
This version faithfully reproduces even the subtle variations in the print and the overlapping of the blocks, resulting in a finish that strongly evokes the atmosphere of vintage aloha shirts.
■ Lightweight and Breathable Cotton Fabric
The fabric is 100% cotton seersucker.
By using slightly thicker yarns and a loose weave, the fabric offers excellent breathability, ensuring a cool, comfortable feel even during sweaty seasons.
Another appealing feature of cotton aloha shirts is that they are easy to care for at home, allowing you to wash them without worry.
■ Details Inspired by Vintage Aloha Shirts
The open collar creates a relaxed, effortless look.
You can change up your style by looping the small top button through the loop beneath the collar.
Features like the double chest pockets—which match the body fabric for a cohesive design—and the subtly lustrous resin buttons lend a sophisticated touch to the playful design.
■ A silhouette that stands out for everyday wear
While incorporating vintage-inspired printing techniques and details, the sizing has been adjusted for a modern, comfortable fit.
The hem features a straight, square cut, creating a well-balanced silhouette when worn on its own.
It is said that this hem shape was proposed by Duke Kahanamoku to ensure the shirt looks its best when worn untucked.
・Made in Japan
・100% Cotton
Size Chart(cm)
Size/Back Length/Chest/Shoulder/Sleeve
S(36)/66/54/46/22
M(38)/69/58/48/23
L(40)/72/60/51/24
XL(42)/75/62/53/25
XXL(44)/77/66/55/26
