The Sun Surf Special Edition 2023 model, HAWAIIAN HOSPITALITY. The original was created by KILOHANA Distributors, Inc. The company was founded in the early 1950s, when the demand for aloha shirts exploded not only in Hawaii but also in the mainland United States. In the aloha shirt market at that time, where newcomers entered the market one after another, led by long-established manufacturers, the company focused on producing original designs in order to differentiate itself from other companies, and it was known as a brand that achieved high reputation and rapid growth at that time, and was highly original in large patterns, color schemes, and patterns, like this work, and was highly popular. It is a brand that gained popularity.
The "Hawaiian Hospitality" design is one of the most frequently requested reissues of aloha shirts by Sunsurf, and is often featured in books on vintage aloha shirts, making it a popular design among collectors. The design depicts Hawaiian hospitality in a festive manner, welcoming visitors to Hawaii after a long cruise, and features many popular motifs, including the Aloha Tower, the luxury Matson Line liner Lua Line, and the Royal Hawaiian Hotel. Notably, the statue of King Kamehameha the Great and the Statue of Liberty are depicted side by side, which adds to the value of the piece and makes it a very extravagant design.
The neck has an open collar, which is standard for aloha shirts, but it is possible to close the top button under the collar according to your style. The breast pocket is carefully and luxuriously patterned to match the body, giving a sense of unity to the design. The buttons are coconut buttons carved from coconut palms. The special edition is packed with special touches such as the name on the collar, which has been reissued based on a vintage version. The hem is cut in a straight line for a relaxed silhouette.