The work was done by Musashiya Shoten (Musashiya Drapery Shop), the store of Miyamoto Kouichirou, who took over the tailoring business in Hawaii.
The shop advertised not only in tourist guides of the time, but also in major local newspapers such as the Honolulu Star-Bulletin, and tourists from the U.S. mainland and Hollywood actors began ordering shirts and robes tailored by "Miyamoto".
The mysterious impact of the funny, grammatically incorrect English and the illustration of a smiling Japanese man wearing geta (Japanese clogs) were well received, and the brand became indispensable in tracing the roots of the aloha shirt.
The simple, monochromatic design depicts hula girls, Diamond Head, and Hawaii's paradise, Aloha Tower and pineapples, conveying the feelings of immigrants living in Hawaii while thinking of their homeland, Japan.
The way the design is drawn, the print, and the detailing on the shirt indicate that it was produced in the early years.
The design ideas and details were created in Hawaii, and the final sketches, mold making, and textile printing were entrusted to Japanese craftsmen.
・Rayon 100%
・Made in Japan
Size(cm)
|
Back Length |
Chest |
Shoulder |
Sleeve |
| M(38) |
68 |
58 |
47 |
23 |
| L(40) |
70 |
60 |
50 |
24 |
| XL(42) |
71.5 |
62 |
50.5 |
25 |
