■RAYON HAWAIIAN SHIRT “TROPICAL FISH”
This is the latest 2026 model from “SUN SURF,” a brand that carries on the charm of vintage aloha shirts.
This model is a reissue of a vintage design from “Ho'aloha,” a brand launched by Sears Roebuck—founded in Chicago, Illinois, in 1893—to expand its aloha shirt lineup.
In the 1950s, the brand opened a store in Waikiki and is known for having enjoyed immense popularity alongside local Hawaiian aloha shirt brands.
This piece features a comical depiction of marine life, centered around vibrant tropical fish.
The unique composition and vivid coloring evoke a tropical sense of openness, creating a finished product that commands attention as the centerpiece of any outfit.
■ About the Brand | SUN SURF
SUN SURF is a brand that analyzes its vast collection of vintage aloha shirts and pours a strong commitment to craftsmanship and process into every single piece.
SUN SURF’s aloha shirts are known as masterpieces that attract a wide range of fans—from American casual style enthusiasts to aloha shirt collectors—because they faithfully recreate the charm of vintage aloha shirts in every detail, from the design to the fabric and stitching.
■ Fabric
The fabric is “filament rayon,” known for its excellent heat dissipation and beautiful luster.
Rayon’s characteristic supple drape and light, airy movement in the breeze create a cool, refreshing feel, making it a quintessential material synonymous with the aloha shirt.
With a smooth texture against the skin, the finished garment offers a resort-like sense of openness in both appearance and comfort.
■Details
The neckline features the classic open collar typical of aloha shirts, creating an airy, relaxed look.
Additionally, you can enjoy varying your style by looping the small top button, positioned just below the collar, through its loop.
The buttons are made of urea resin—a material used not only in aloha shirts but also in various casual wear of the era.
Since urea buttons are colored at the raw material stage rather than painted, scratches are less noticeable.
The chest pocket is pattern-matched to the body of the shirt, creating a sense of design unity.
Pattern matching requires high-level sewing skills and uses a large amount of fabric, resulting in a meticulous and luxurious construction that reflects the attention to detail expected from a long-established replica Aloha shirt maker.
■Classic Silhouette
Based on vintage aloha shirts, the fit is slightly relaxed.
For a sleeker look, many customers opt to size down one size from their usual size.
The hem features a straight, boxy cut, creating a well-balanced silhouette when worn on its own.
・Made in Japan
・100% Rayon
Size Chart(cm)
Size/Back Length/Chest/Shoulder/Sleeve
S(36)/63/49/44/21.5
M(38)/66/52/46/22
L(40)/69/56/50/23
XL(42)/71/59/52/24
