Sunsurf's 2023 collection continues the allure of vintage aloha shirts. Analyzing their vast collection of vintage aloha shirts and paying close attention to the craftsmanship and manufacturing processes behind each piece, Sunsurf unveils their "ISLAND FEELING" Spring/Summer 2023 collection.
Sunsurf's aloha shirts recreate the charm of vintage aloha shirts down to the finest detail, from design and fabric to stitching, and are popular with a wide range of customers, from Americana fans to aloha shirt collectors.
"ISLAND FEELING"
In the 1950s, Hawaii continued to develop as a tropical paradise, attracting tourists from not only the US mainland but also from around the world. Amid this, the aloha shirt became an iconic symbol of Hawaii and a popular tourist souvenir. This trend spread to the US mainland, establishing the resort wear category. One distinctive feature of US mainland brands during this period was that, unlike Hawaiian-made aloha shirts, motifs were made small to increase production efficiency. This made it easier to express the patterns.
The open collar, a staple of aloha shirts, gives a relaxed and refreshing impression.
The small top button under the collar can be fastened with a loop to change the style.
The back of the neck features an original Sunsurf design.
The buttons are urea buttons, made by kneading resin, and were used not only on aloha shirts but also on a variety of casual wear of the time.
Urea buttons are dyed at the raw material stage rather than painted, making them scratch-resistant and allowing for color matching to match the color of the fabric or design.
The chest pocket pattern matches the body, giving the overall design a unified look.
Pattern matching requires advanced sewing techniques and a large amount of fabric, resulting in a meticulous and luxurious finish that showcases the attention to detail you expect from a long-established replica aloha shirt manufacturer.
The shoulders, which are prone to strain when worn, are strengthened with a yoke design that adds an extra layer of fabric.
Two pleats on the back reduce tightness caused by shoulder movement.
The hem is cut straight, creating a well-balanced boxy silhouette when worn on its own.
The fabric is made from filament rayon, known for its high heat dissipation and luster.
The cool drape it creates when it blows in the wind and its flowing silhouette have made it a popular choice as a classic aloha shirt material.
As it is based on vintage aloha shirts, the sizing is slightly loose.
For a slimmer fit, many people choose one size smaller than their usual size.
made in Japan
100% rayon
Size Chart(cm)
Size/Back Length/Chest/Shoulder/Sleeve
M(38)/68.5/56.5/49/22.5
L(40)/70.5/60/52/23.5
XL(42)/72.5/62/54.5/24.5
